Has social media become a digital circus for wildlife?
Amateur MMA fighter Cole Johnson recently attracted attention after a PR stunt claiming he could defeat a chimpanzee. His announcement sparked a flurry of posts, with content creators debating whether he could win, photoshopped memes showing chimpanzees in boxing gear, and AI-generated posters promoting the…
Why you still need to 'Report It!'
Social media enables animal lovers to share their passion online, however the popularity of animal 'content' has also given rise to a dark side, in which domestic animals and wildlife are cruelly exploited for the sake of clicks. This cruelty may cynically seek to elicit outrage responses, or…
SMACC Global Summit united governments, organizations and professionals in a shared effort to end online animal cruelty.
Members of the Jane Goodall Institute Nepal and Global teams participated in the inaugural Social Media Animal Cruelty Global Summit (Bali, 11-12 June 2026). The summit, hosted by the Asia for Animals Coalition and Sintesia Animalia Indonesia, was…
Why we're asking you to 'Report It!'
Social media has enabled people to share about the things that matter to them and, with so many of us passionate about animals, it is wonderful to see a lot of animal content. However there is a darker side, in which both domestic animals and wildlife are being…
